I didn’t attend any of Taylor Swift’s concerts.

But I did start watching the documentary on her Eras Tour, and I was blown away—not just by what she achieved, but by who she appears to be.

Now, to be clear, I’m not really a fan of her music. I do like a few songs—Shake It Off is undeniably brilliant—but let’s face it, I’m not a 14-year-old girl, which is often cited as the core of her audience (even though her fans span every age imaginable).

Three things about her stood out to me.

Two are impressive.

The third is something we can all apply.

First: her perfectionism.
The level of detail in this tour is astonishing. The sets. The costumes. The transitions. The planning. The technology that had to be developed just to execute her vision. Nothing felt accidental. Everything was intentional.

Second: her work ethic.
She performed 149 shows over 21 months, across five continents.
Each show ran three and a half hours.

I don’t know anyone who performs that long except Bruce Springsteen—and he doesn’t do dance numbers.

The tour became the highest-grossing tour in history, generating over $2 billion in revenue. Economists estimate it also produced another $5 billion in economic impact for the cities she toured in. Los Angeles alone estimated an additional $320 million in spending because she was there.

And as if that weren’t enough, she also produced an album during that same grueling period.

The logistics were equally impressive. The tour required two complete stages. While one crew was setting up in one city, another crew was already driving the second stage to the next city so everything stayed on schedule.

And then there’s how she treated the people who made it all possible.

You probably heard that she gave $100,000 bonuses to every truck driver. In total, she gave out nearly $200 million in bonuses to dancers, singers, and crew members.

But it wasn’t just the money.

She wrote handwritten notes of gratitude, included food, and personally handed envelopes—with checks inside—to crew members at the end of each leg of the tour.

She may be the kindest billionaire I’ve ever seen.

And she’s only 36 years old.

The third thing impressed me the most:
Collaboration.

Her vision was amplified by thousands of people bringing creativity, effort, dedication, and determination to life. This wasn’t a solo act—it was a masterclass in collective excellence.

And what was the result?

Joy.

Look at the faces of the fans in the audience. It’s beyond euphoric. They wear costumes. They trade friendship bracelets. Some even wore the jersey number of her NFL boyfriend (now fiancé).

She spreads love and happiness through her work.

Ten million fans attended.



Let’s be honest—if you can generate $2 billion in less than two years doing what you love, you’re doing something very right.

It’s a powerful reminder of what’s possible when bold vision meets relentless execution and true collaboration.

Long may she reign.

Your Boldness Exercise 🪩

Go to a karaoke bar.
Get up.
Sing Shake It Off.

And while you’re at it—put a little glitter on your eyes.